Ibushi

at
Prefecture 48 四十八県

Japanese Precinct — Sydney

Brand Strategy, Brand Identity, Print, Ongoing Creative Consulting & Support

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The energy, theatre and adventure of Tokyo's nightlife plays out in Ibushi - Prefecture 48s street level dining venue.

Magnus Design Office created the branding for Ibushi, based around the smoke and energy that emits from the robata grill itself. This concept then informed the interiors, with the architects using coal-like texture and materials and art installation by artist Racso Jugarap, that reflects billowing smoke swirling around the ceiling.

The raw energy and power of the grill forms is the backbone of the Ibushi brand

Ibushi

Credits & Collaborators

Architecture by Bates Smart
Photography by Anson Smart & Oba Yusuke

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