60 Bathurst Reserve Release

Shokai Ausbao, Sydney

Brand Refresh, Image making, Print, Campaign Film, Digital Advertising, Website Updates, EDM campaign, Copywriting, Creative Consulting

Refining a brand to be rediscovered.

↳ Task

The Reserve Release by 60 Bathurst was the final release of luxury apartments by developer Shokai Ausbao, located in the heart of Sydney’s CBD. We were approached to refresh the existing brand for the final stage release, and to showcase the completed building.

Luxury reserved for you.

↳ Design Solution

The challenge was for people to rediscover a property that had been on the market for a while. With an established name and logo, we had to make changes around the existing logo to enhance what was there, whilst not making a complete departure from the existing tone and graphical presentation.

To do this we created a new colour palette, a new in-house hero image and small changes and refinements to the identity system. To accompany a new brochure, we also produced a series of brand films to help showcase the building and demonstrate the aspiration lifestyle very few will experience in the heart of the Sydney CBD.