Emotiv People

Collaborating with real artists to design pieces that evoke emotion.

↳ Task

Emotive People is a streetwear brand stated by Melbourne tattoo artist Cain Cousins. The label’s mission is to partner with fellow artists and create a unique limited, no repeat releases. This label needed an identity and an appropriate #*&$ you attitude.

No fakers, no takers, no sheep.

↳ Design Solution

We worked with the Emotiv crew from the very beginning - from the idea to the launch of the first collection. Magnus created a mark that reflected the collaborative nature of the label. Utilising the illustrative work of the found Cain Cousins, we make a brand