FIVE
Prefecture 48 四十八県
Japanese Precinct — Sydney
Brand Strategy, Brand Identity, Print, Ongoing Creative Consulting & Support
Taste, colour, cooking,
moderation and senses.
Five core elements of Japanese cuisine — taste, colour, cooking, moderation and senses – guide chef Hiroshi Manaka in FIVE, Prefecture 48’s European/Japanese fine dining restaurant. Magnus Design Office created the brand identity for FIVE by starting with food in its purest state; raw ingredients.
We worked with photographer Christoper Walsh to create dark and delicate imagery of specific ingredients used on each seasonal menu. This imagery then informed the interiors team to work with Ikebana artist Yuki Tsuji to create an Ikebana installation in the restaurant, reinforcing our strategy of celebrating raw and organic ingredients from the natural world.






Ikebana installation by Yuki Tsuji




Ibushi
Credits & Collaborators
Architecture by Bates Smart
Brand Photography by Chris Walsh
Photography by Anson Smart & Oba Yusuke