Prefecture 48 四十八県
Japanese Precinct — Sydney
Brand Strategy, Brand Identity, Print, Ongoing Creative Consulting & Support
Every Japan through our arches.
↳ Task
Nestled within the arches of a heritage building, Azabu Group has created the 48th Prefecture of Japan.
Launching in October, Prefecture 48 is Sydneys next exclusive dining precinct with a stunning collection of 6 Japanese restaurants and bars, carefully design and constructed by by some of Sydney and Japans most talented craftspeople.
Magnus Design Office worked with Azabu Group to craft a brand strategy and identity system for the percent and the venues within it, all of which needed to reflect the culture, craft and values of Nippon.
Launching October 2024
P48
Credits & Collaborators
Architecture by Bates Smart