Azabu Group

A hospitality group that’s rich with culture, sincerity & grace.

↳ Task

Azabu Group provides an unmatched hospitality experience in Sydney, inspired by Japanese craftsmanship, values and focus. We were tasked with creating a brand for Azabu that reflected these qualities, and appropriately represent a suite of varying hospitality venues, which have so far included:

• Charlotte Bar & Bistro, McMahons Point, Sydney

• Hanasuki, Chatswood, Sydney

• La Plume, Surry Hills, Sydney

• Kame House, Gordon, Sydney

• Prefecture 48, Sydney CBD (coming soon… launching late 2024)

Craft and cultural integrity

↳ Design Solution

Our solution was to create a quiet identity that sits in the background, letting the groups’ suite of hospitality brands take the spotlight. With plans to launch some of Sydney’s most aspirational and high end-dining experiences, the identity had to match the time, dedication and craftsmanship being put into the portfolio of venues across Syd.

More to come as it’s released 2024…