Harvie Group

The name on the door is the name of the person who’ll look after you.

↳ Task

We’re not the first people to say this, but we had to put the real into real estate. Cliche? Yes. True? Also yes. But in this instance, we weren’t creating a false façade for a national agency to hide behind until auction time. We were entrusted with crafting an image that authentically represented a family, their core values, and the legacy of respect they've meticulously cultivated. Founded by Chris and Peta Harvie, Harvie Group is more than just a business—it's a collective effort involving multiple family members and cherished individuals considered part of the family. Their mission? To defy the norms of typical Sydney-based agencies. With this in mind, we endeavored to create an image that mirrors their genuine dedication and distinct approach to real estate.

Founded by Chris and Peta Harvie, Harvie Group is more than just a business — it's a collective effort involving multiple family members and cherished staff considered part of the family.

↳ Design Solution

In essence, we dialled down the volume. Harvie Group is renowned for its dedication to quietly going the extra mile for clients and maintaining honesty with home buyers. To embody these values, we took their existing logo mark and developed a modern yet gentle and soft brand to support it. Since the inception of our partnership, we've served as both creatives and consultants for Harvie Group. We've built their digital presence and assisted in the development of their physical spaces too. Furthermore, we've stood by their side as creative collaborators on new development projects, sharing a drink or two along the way.