Campaign Design, Print, Merchandise Illustration by Don Mak

Cooking, community and culture.

Every year Aurum Poultry Co. creates a Lunar New Year campaign which includes red envelopes, wall calendar, limited run product range packaging, tote bags and digital assets.

This year’s Lunar New Year campaign features the illustration work of Magnus collaborator, Don Mak. His highly detailed illustration captures the spirit of Australia’s diverse communities, coming together to celebrate the most significant festival in Asian culture. It’s a tribute to family, culture and tradition.