NEOZ
Pioneers of Cordless Lighting — Sydney, USA/Canada, Europe, Asia, UAE
Brand Strategy, Brand Identity, Digital, CGI Art Direction, Photography, Film, Packaging, Print, Ongoing Creative Consulting & Support
☼
Turning a pioneering cordless technology into a design icon.
↳ Task
We were approached by NEOZ to help them with tell a better story. The multi-award-winning pioneers of cordless lamp technology have products in restaurants, hotels and super yachts across the globe, but no-one really knew who they were, and the they were made in Sydney. To make matters worse, they’re popularity has also meant they’ve become one of the most counterfeited lamps on the market, and people were purchasing fakes without even knowing. Our task was to help change that.
↳ Design Solution
When you pick up a NEOZ lamp the first thing you think is ‘Oh, this is quality’. It’s a very tactile product. Its weight, materiality and finish seperate it from many lighting products today. The challenge was to change this initial reaction of surprise to being a forgone conclusion. To do this, we rewrapped the product in a more elevated, refined and finished brand that represented the design, research, technology and craft put into NEOZ products.
