Palm Court

The Langham, Gold Coast

Brand Strategy, Brand Illustration, Collateral, Menu Design & Production Consulting, Creative Consulting

One of The Langham’s oldest traditions gets a touch of Gold Coast cheek!

↳ Task

Afternoon Tea in the Palm Court at The Langham London is the original luxury hotel Afternoon Tea experience. We were asked to build on this history to create something a little different for the new Gold Coast property, incorporating both the Afternoon Tea and an extensive bar.

↳ Design Solution

The Langham’s Palm Court, which can be found at their properties across the globe, has an existing brand, so we were tasked with adding a contemporary touch for this particular property. We created a suite of in-house illustrations that utilise older scientific illustrations to reference the history of Palm Court, but in more contemporary surrealist motifs.