Good Neighbour
Café, Canberra
Brand Strategy, Brand Identity, Illustration, Packaging, Creative Consulting
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Howdy, neighbour! A new place for coffee and conversation in Kingston.
↳ Task
Canberra: it’s a very… particular place. So when tasked with launching a café in the heart of a corporate building, nestled among federal agencies and public servants in Australia's political epicenter, it becomes your civic duty to be the warm, welcoming presence in their otherwise grey-suited days.
↳ Design Solution
In our mission to provide a moment of levity for the grey-suit brigade, we pulled out all the stops. Embracing a curvy, 70s-inspired font, we introduced a friendly character and infused lighthearted copy into the mix. We added a vibrant punch of sherbet-orange to the branding, ensuring that Good Neighbour stands out as a colourful reprieve from the monotony of Microsoft Excel and HR reports.
Good Neighbour Café ㋡
Credits & Collaborators
Photography courtesy of Ben Calvert Photography