26° & Sunny ☼
The Langham, Gold Coast
Naming, Brand Strategy, Brand Identity, Illustration, Packaging, Creative Consulting
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A light-filled and light-hearted café for guests and locals alike.
↳ Task
26° & Sunny is the quintessential beachfront café nestled within The Langham Hotel’s Gold Coast property. While it seamlessly integrates into the hotel's suite of food and beverage offerings, it serves a dual purpose by providing guests with a second all-day dining option. However, beyond catering to hotel patrons, the vision for 26° & Sunny extends to becoming a cherished locale for locals—a space they can depend on and proudly call their own.
↳ Design Solution
Guests at 26° & Sunny needed to bask in the warmth of the sun, feeling the air thick with positive vibes and the scent of SPF50. To create a distinct identity and ensure the café felt like a standalone destination, The Langham sought to contrast its refined and upscale image with a more casual and vibrant atmosphere. Unleashing a burst of creativity, we adorned the café with a cheerful collection of illustrated mascots and snappy quips, infusing the space with a light-hearted and playful tone. Thus, 26° & Sunny emerged as the epitome of a "beachside café," inviting both locals and guests to enjoy its cheerful ambiance and coastal charm.
“Named after the Gold Coast’s median temperature, this bright and cheerful eatery is designed for the locals”
Read full article — In Queensland
26° & Sunny ☼
Credits & Collaborators
Photography courtesy of The Langham
Interior design by StudioAria
Printing managed by The Langham