Perci

You know a Perci when you seem them. They’re a real West End looker, radiating a certain je ne sais quoi, leaving the air a little sweeter.

↳ Task

Perci Salon is a contemporary hair salon for independent dreamers and thinkers. A place for those that do things because they want to, not for the clout. The challenge was to create a contemporary hair brand with an artistic soul, whilst still satisfying fashionistas urges.

Perci is not just a name - it is a spiritual guide for the whole business.

↳ Design Solution

The hair salon market is loaded with a lot of similar imagery. Often it’s a mixture of gaunt symmetric people, with minimalist and monochromatic styling. There’s nothing wrong with this, but this isn’t Perci. Perci is rambunctious and independent. We needed to do something more.

With the name Perci firmly established, our brand strategy delved into the concept of Animism, drawing upon the belief that objects and places harbour a unique spiritual essence. Embracing this notion, we conjured a whimsical narrative centered around the mischievous character of Perci. Infused with cheekiness and carefree charm, Perci became the embodiment of our brand's playful spirit. We seamlessly integrated Perci's personality into the visual identity, allowing his lively essence to permeate every aspect of the brand. From there, we set Perci free, letting his spirited presence breathe life into our brand's identity and storytelling.

Perci is not just a name - it is a spiritual guide for the whole business.